I created this company for entrepreneurs that choose real estate as their way of making a difference in the world. It’s my job to make sure they are well paid for it.


The ROOST Profitability Partnership™

I want to talk to Chris.

My goal became to create a real estate company that I wanted to work for. A company that reflected my values and aspirations. I consider ROOST Real Estate Co. to be my life’s work and I look forward to the future.

Chris McAllister

The Client Obsession

We obsess over every client touch point so you can ensure a consistently delightful brand experience.

We are committed to maximizing every opportunity we can to form a personal and lasting connection with our clients. Every client touch point from the moment a potential client contemplates a purchase or sale, until well after a transaction is closed, is an opportunity to advance our brand and reputation.

Want to know your score?

Take ten minutes to score yourself on the eight mindsets shared by the very best real estate brokers in the industry.

The Agent Attraction Strategy

We attract, screen, and educate great candidates about our company so you don’t waste your time with licensees that don’t share our core values.

Our licensed professionals are the front line of our organization. Our agent attraction strategy and selection process is designed to screen in professionals that are personally aligned with our brand values. We expect to be the brokerage of choice for every agent we serve, at every stage of their career. We pledge to work with our broker owner partners to provide the leadership necessary to ensure our agents reach their personal goals and potential.

The Market Maker Advantage™

The Self-Managing Real Estate Brokerage™ works FOR you so you can focus on your personal goals, growth and development.

Our goal is to teach, train, and support our agents to become Market Makers and create self-sustaining and growing personal businesses. We provide our agents with the tools, the tech, the culture, the coaching, and the personalized marketing and advertising they need to be recognized as the industry leaders they are. We are partners in our agents’ success and support their lifelong growth and development.

Care to learn more about the ROOST Profitability Partnership™?

Click here for your free download.

The Rhythm of Our Business

We help our broker partners take care of themselves so they remain optimistic, confident, and engaged, and avoid frustration, anxiety, and worry.

There is an annual rhythm to our business. There is a seasonality to the market. We need to be aware of it and we need to make it work for us. Time away from the business is not something you have to earn to take. Time away before you start to burn out is critical to your long-term success. You are the goose that lays the golden eggs. Your comfort, confidence, and security is not optional. It is a requirement.

Your Pay Your Way

Your Pay Your Way™ is transparent, easy to understand, and FAIR so that our broker partners can earn the return on their investment they deserve.

Our commitment is to make it possible for our agents, and agent teams, to make and keep every dollar they possibly can while supporting every aspect of their business. In return for the commission split we retain, we provide unsurpassed service, support, marketing, training, and technology. We have a pay plan for every agent at every stage of their career.

The Cash Flow Forecaster

We help you see into the future so you can make the investments you need to make today to grow your business tomorrow.

I have used some version of The Cash Flow Forecaster™ during my entire life as an entrepreneur. I use it to project and manage expected income and expenses into the future.I feel so strongly about this that I am willing to consult with you one on one to build your own Cash Flow Forecaster. While the excel spreadsheet version I use works just fine, we are developing a web based tool that will one day be available on REBLWizard.com.

Want to know your score?

Take ten minutes to score yourself on the eight mindsets shared by the very best real estate brokers in the industry.

Property Management the REBL Way

We help you set up and operate a property management department so you can differentiate yourself in the market, supplement your monthly cash flow, and add value to your client relationships.

Property Management the REBL Way is a training program and set of procedures designed to help a franchise start, market, and grow a property management department. The program includes a manual and a separate three-day training program for property managers and brokers at our home offices. We can also schedule site visits at franchisees’ offices as requested.

The Self-Managing Real Estate Brokerage

The Self-Managing Real Estate Brokerage™ works FOR you so you can focus on your personal goals, growth and development.

The Self-Managing Brokerage™ is our training program for our broker owner partners and franchisees. It is a self-contained business plan designed to launch a new brokerage, or to transition an existing brokerage to the Real Estate Brands Ltd model. Creating a Self-Managing Brokerage is not a one-time training event, it is the foundation of our value-added relationship with our partners and franchisees.

Interested in a self-managing real estate brokerage of your own?

We can talk about this stuff all day.

This franchising information is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. Certain states regulate the offer and sale of franchises. If you are a resident of one of these states we will not offer or sell you a franchise unless and until we have complied with the applicable presale filing, registration, and disclosure requirements in your state.