I Had No Choice but to Start ROOST™

My Franchise Experience

I have been a real estate agent since February 2001. I opened my first RE/MAX franchise in early 2003. I closed my RE/MAX offices and filed bankruptcy after the crash in 2009. I spent a few years running my office in association with a local firm and began researching franchises again in late 2012. I soon figured out that another franchise relationship was not going to work for me.

My Non-Negotiables

Not a single franchisor I interviewed shared my bedrock personal and business values.  My ‘non-negotiables’ include:

• Working by referral.
• Providing more value than I am often initially paid for.
• Support for continuously expanding my skills and capabilities.
• The belief that relationships are infinitely more valuable than transactions.
• The joy of consistent processes and doing the work of serving my clients.
• The intentional application of my unique talents and abilities, and those of everyone I work with.

These ‘non-negotiables’, or ‘mindsets’ if you will, have been the foundation of all of my successes. The times in my life when things have gone off the rails are the times when I lost focus on who I am and what I believe at my core.  

I Created the Company I Wanted to Work for

I did not grow up dreaming of becoming a real estate broker. Becoming an entrepreneur at all was never on my radar until I turned 40 years old. However, the real estate business has provided me a tremendous opportunity to do what I do best and make a positive difference in the lives of my clients and my team.

My goal became to create a real estate company that I wanted to work for. I wanted to create a company that reflected my values and aspirations. I have been on this journey going on five years now, long enough to know I am on the right track. I consider ROOST Real Estate Co, and Lucky Town Real Estate Co. to be my life’s work.

If Not Me – Then Who?

Some might argue that it is presumptuous of me to think that after only five years that I have anything to say that will be of value to my peers. I look at it that we all have to start somewhere and while my story may not gain universal acclaim or acceptance, I know there are people out there that share my sensibilities. Most importantly, I know there are hundreds if not thousands of broker owners in our industry looking for a better way.  

Care to Learn More?

Interested in quick dive into your personal mindsets and motivations as a real estate entrepreneur?  Take 15 minutes and complete the Broker Profitability Partnership Mindset Scorecard. You can find it here and at www.ProfitabilityScorecard.com. You will get instant results and insights into how you approach our business that you may not even be aware of.

As an added bonus, once you complete the scorecard you will receive a free book called Your Broker Profitability Mindset Scorecard – 8 Real Estate Career Mindsets Growing or Slowing Your Business Right Now.  I guarantee this easy to read pdf will give you a lot to think about.

-Chris McAllister, Founder & President, ROOST Real Estate Co.™