The ROOST Real Estate Co. Year in Review {2019}
Happy Holidays!
Hard to believe this is the 6th time I’ve written a year-end letter to myself and shared it with all of you. ROOST Real Estate Co. was first licensed in Ohio in February of 2014. February 2020 will mark 6 years in business and the beginning of year 7.
Wow. And, thank you!
Our Agents Continue To Impress Me
I may be biased but I hope you will agree that our agent associates are the best in the business. Their clients appreciate the skill, expertise, passion, and most importantly the value, they bring to each and every opportunity.
Our agents are also the most productive in the industry. Again this year, I am proud to say that our average agent productivity rose by double digits. Our agents continued success is my most important priority.
I am very proud of each and every one of them.
Columbus
Thanks to Helen Nilsson, and the entire team in Columbus, our first year at 500 E. Starr Avenue surpassed all of our expectations. Not only did we increase our property management business over the course of the year by almost 40%, we remodeled the office and created a new Agent Service Center.
We hope to continue our growth in 2020 by signing up more investor / management clients and attracting new Realtors to our company. In addition, we are launching a marketing campaign designed to make us the go-to real estate company in the Short North. We want to become part of the fabric of the neighborhood.
Nashville
We also got a boost this year in Nashville with the addition of two new agents and a new office. We now rent a beautiful, state of the art space in a co-working building called the Industrious Nashville Gulch in the heart of Nashville. Our plan is to expand our property management services here in 2020 and to continue to attract new Realtors.
New Marketing Initiatives
Last year at this time we launched our new website ROOSTRealEstateCo.com. This year we partnered with Melanie Wilt and her team at Shift•logy in Springfield to get our brand and message out to the world.
Shift•ology has taken all of our content and created a cohesive social media presence designed to educate and add value across all of our lines of business. If you have not already, check our ROOST Real Estate Co. on Facebook and Twitter. You will also find dedicated content on Facebook under Career With ROOST (agents), Manage With ROOST (investor and property management clients), and Partner With ROOST (future partners and franchisees).
We will be fine-tuning our Instagram presence in 2020 as well.
Here’s To A New Decade
There is so much more I could go on about and so many people to call out and thank. Please know that I am eternally grateful to you, and each and every one of our Realtors and team members for making our success possible.
I am more excited about the opportunities available to us than I have ever been. As we begin the third decade of the 21st century, the sky is indeed the limit.
Again, thank you all for your business and support.
All the best to you and your family this holiday season.
Chris McAllister
President and Founder
ROOST Real Estate Co.com
