The Self-Managing Real Estate Brokerage™

The Self-Managing Real Estate Brokerage™ is our onboarding and training program for new franchisees.  Our ultimate goal is to create our own Hamburger University (thank you McDonald’s) for our broker owner partners and managers.  The initial training is five days long including travel into and out of Columbus, Ohio.

The training expands in detail the processes discussed my book Take A Look At Your Future – A Real Estate Broker’s Guide to Entrepreneurial Success.  It includes all the marketing materials and plans in place and in development, as well as presentations by our key vendor, advertising, tech partners, and preferred providers. The week is designed as a collaborative forum to ensure we understand the goals and desires of our franchise partners so that we may support their businesses as promised.

We are also designing training programs specifically for property management professionals and broker-owners who wish to add this service to their offices.  These training sessions will also be held in Columbus with the option of having our key personnel make onsite visits to our franchisee’s offices. We will be recording all our training sessions and making the videos available online to our franchisees as well.  

Here’s A Look At Our Initial Training Agenda

The Self-Managing Real Estate Brokerage™

Training Highlights by Day

Monday- Travel Day and Introductions

• About Real Estate Brands Ltd.
• Realizing Our Five Aspirations
• Kolbe ‘A’ Exercise

Tuesday- It Starts with A Client

• The Client Experience
• Marketing and Advertising
• Working with Investors

Wednesday- Where the Very Best Agents Do What They Do Best

• The Agent Experience
• The Agent Attraction Strategy
• Agent Training and Development
• The Agent Service and Technology Package
• Your Pay Your Way™
• Celebrating Agent Teams

Thursday- It’s All About the Entrepreneur

• The Broker Owner Experience
• Broker Profitability Matters
• QuickBooks Online
• The Cash Flow Forecaster™
• Managing with AppFolio
• Marketing with Mindset Scorecards
• Staffing

Friday- Franchise Support and Travel Day

• What You Should Expect from Real Estate Brands LTD.
• Brand Position and Concepts
• Brick and Mortar
• Ongoing Support
• Monthly Reporting

The Self-Managing Real Estate Brokerage™ is our training program for our broker owner partners and franchisees.  It is a self-contained business plan designed launch a new brokerage, or to transition an existing brokerage to the Real Estate Brands Ltd model.  Creating a Self-Managing Brokerage is not a one-time training event, it is the foundation of our value-added relationship with our partners and franchisees.

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