The Eight Collaboration Accelerators

The Eight Collaboration Accelerators give today’s real estate professionals the clarity they need to focus on what they do best, thanks to the defined, and quantified support of the broker and company they choose to work with.

There are three fundamental activities that the most successful agents working today focus on. Successful agents connect, practice, and track.

There is a fourth activity agents do that is a direct outcome of one, two and three. Agents grow.

Coincidentally, there are only three activities the most successful real estate brokers focus on.

Successful real estate brokers promote their agents, enhance their agent’s practices, and support their agent’s individual businesses.

Successful brokers also coach agent growth.

These eight fundamental activities, synchronized as teamwork, form The Eight Collaboration Accelerators. Throughout the years we have found there is a mutually beneficial relationship between the broker activities and the agent activities.

The broker activities amplify the agent activities, and vice versa. They are symbiotic, essentially inseparable, and form the firm foundation for a profitable collaboration.

An agent’s first activity is to connect, and a broker’s first activity is to help agents promote their connections.

An agent’s second activity is the actual practice of their profession and a broker’s second activity is enhancing their agents’ professional practices.

Enhancement may take the form of ideas, culture, marketing, tools, meet and greets, social events and a thousand other activities.

Over the last 20 years of working with successful real estate professionals, we have found the very best among us track their revenue and expenses, information about their clients, their business building habits, and where every new connection comes from. Tracking gives these agents insight and information other agents do not see.

Tracking is the secret ingredient that makes invisible opportunities visible.

Agents who become skilled at tracking learn to communicate exactly what kind of individual support they require from their broker. They don’t wait for their broker or sales manager to read their minds; they articulate what they need based on their personal tracking systems.

Brokers whose agents track their business metrics know exactly what kind of support their agents need to grow at every stage of their careers.

Agents who focus on making connections, practicing their profession, and tracking their numbers naturally grow both personally and professionally. Their businesses thrive and multiply year after year regardless of current market conditions.