Week 23: All Realtors Are Not Alike
Welcome to Week 23: All Realtors Are Not Alike
Do you ever feel like your clients have more information than you do? Do you ever run across people that are convinced they know more about your business than you do? Do you feel like the public has lost respect for your profession? Do you feel pressure to cut your commissions? Do you struggle with bad information your clients find watching HGTV or surfing the internet?
If you answered yes to any of these questions then you know what it feels like to be commoditized.
The work ‘commoditize’ according to Webster’s Dictionary, means to render a product or service widely available and interchangeable with one provided by another company. Real estate firms, and individual Realtors are increasingly viewed as interchangeable. The general public sees us as all being alike.
If all you are is a commodity, then you have no choice but to compete on price. You need to be able to charge less than your competition, and still make money doing it. You need to become the Wal-Mart of your market.
ROOST Real Estate Co. was created to bypass the commodity trap. We are differentiated by a unique value proposition that transcends the transactional nature of the real estate business. We know our buyers and sellers are empowered with information like never before. We show them how to use that information so they can make the best decisions they possibly can.
We focus on things the internet cannot provide. Our agents are the very best in the industry at negotiating purchase offers with prices, terms and contingencies that ultimately bring both parties to the closing table. Our agents know that properly positioning a new listing on the market is far more complicated than just checking the Zestimate online. Perhaps most importantly, only true professionals can provide the sound representation our clients deserve.
Our unfair advantage as a company is we provide leadership, relationship, and creativity far beyond what the competition offers. This, combined with our sincere commitment to helping our agents realize their personal capabilities and goals, gives us a distinct advantage over our competitors stuck in the commodity trap.
