If you’ve been in real estate for more than a week, you’ve already been told “the way things are done.”
Get in line. Follow the formulas. Stick to the playbook.
The problem? That playbook is outdated, built for someone else’s career, and designed to keep everyone playing at the same average level.
The top 1% know a different truth: there are no rules — at least not when it comes to how you run and grow your business.
Yes, there are laws and ethical guidelines you must follow. But beyond those? You get to decide how you operate, who you work with, how you market, and how you deliver value. The moment you realize you don’t have to do things the way they’ve “always been done” is the moment you start building something unique.
Being the glitch in the matrix means questioning every default:
- Do I have to join that committee just because everyone else does?
- Do I have to follow the same tired marketing formulas?
- Do I have to price my services like everyone else?
When you stop asking “What’s everyone else doing?” and start asking “What works best for me and my clients?” you open the door to creativity, efficiency, and differentiation.
Some of the biggest breakthroughs in real estate have come from people who ignored convention — agents who turned social media into their personal TV channel, or who built a business entirely around a niche no one else thought was worth pursuing.
How to Be the Glitch Without Breaking the Game
- Know the rules you can’t break. Legal and ethical guidelines are non-negotiable.
- Challenge the rest. Just because it’s industry tradition doesn’t mean it works.
- Test your ideas. Try new approaches in small, controlled ways and keep what works.
- Build your own playbook. The best system is the one you create and own.
The top 1% aren’t afraid to rewrite the script. They understand that the most dangerous place in real estate is in the middle of the herd.
Be the glitch. Break the pattern. Build the business that works for you — not the one everyone else thinks you should have.
- Ready to get clarity on your goals for the next 12 months? I’d love to help you figure out how to get from where you are now to where you want to be! Schedule a FREE 45 Minute Coaching Call with Chris McAllister.
- Looking to build a sustainable career that honors both your professional ambitions and personal wellbeing? Download your FREE copy of Protecting the Goose that Lays the Golden Eggs, and learn how to find the right balance at www.TheGooseBook.com.
- Learn how the best real estate professionals among us generate more leads, book more appointments, earn more referrals, and make more money. Listen to the Connect Practice Track & Grow Podcast with your hosts Chris McAllister and Laci LeBlanc at www.ConnectPracticeTrackGrow.com
- Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips. Learn More at The All Things Real Estate Resource Hub
- Build a Better Career with ROOST™ Build a career worth having AND a life worth living. Get started at www.CareerWithROOST.com
